Ready, Set, Go...

Arrow APEX is our new channel partner initiative for 2021. This race-themed program will provide a jump start in growing your HPE revenue by combining enablement, sales and rewards. All of which will, in turn, accelerate your overall business growth.

Focusing on the leading indicators for success, APEX combines training, certification, lead generation and incentives to ensure our partners can build profitable HPE practices. Everything APEX does is aimed at providing our HPE partners with the tools they need to succeed... fast!

What’s Under the Hood?

The Team Owner (partner principle) will nominate one sales and one technical resource to form a "Driver Team." The Driver Team competes to be the top team over the program period by completing milestone goals and tasks set for the teams based on business activity that contribute to building a profitable HPE practice.

Every time a deal is registered, a sale made, or a milestone activity completed, championship points will be added to the partner team’s overall score, which increases their position in the race.

To be eligible to win, the partner principle must:

  • Register their Driver Team(s)
  • Contribute $2,020 entrance fee
  • Complete each milestone goal and task in the stream
  • Register/close as many HPE deals as they can across the racing season

Which Team Do You Want to Race With?

There are two streams in Arrow APEX partner initiative. Sign up for the Intelligent Edge or Hybrid IT stream by selecting either image below and identifying one sales and one technical resource. Metal partners will compete within their own class status. Remember, there is a maximum of two Driver Teams per firm (1 team per stream per firm) unless otherwise noted.

The Winner’s Circle

The Driver Team Champions (max. 8) will win:

  • A racing experience at the Dream Racing venue at the Las Vegas Motor Speedway*
  • Drive the Arrow SAM car — a once-in-a-lifetime opportunity!
  • Meet HPE executives and hear firsthand about HPE 2021

The Partner Principle Champions (Max. 4) will win:

  • Invitation to attend a Formula 1 race** with McLaren in Austin, Texas, in 2021 that will offer a unique insight into the world of Formula 1 and the McLaren team
  • Meet HPE executives and hear firsthand about HPE 2021

APEX Portal

Log into our new APEX Portal for access to your racing scores, points and to register deals.

Get Access

Arrow Events

List of current Arrow Events

Register Now!


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Apex Terms

View the Terms and Conditions or reach out for more information on the APEX partner initiative, tracks, timing or other requirements.


APEX Program Manager |

*The winner(s) of each championship will get to experience a Racing Experience in Las Vegas and a chance to drive the Arrow SAM Car in November 2021. Trip to include economy class airfare to/from Las Vegas, 2-night hotel stay at a 4-star hotel, all food and local transportation and exclusive briefing center tour.

**The winner(s) of each championship will get to experience the Formula 1 race in Austin, TX with McLaren and Arrow. Economy class airfare to/from Austin, Texas, a 2-night stay at a 4-star hotel, all food and local transportation and exclusive racing experience from McLaren.

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